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Strategies are the rules that move your calendar price for a particular guest, a particular moment, a particular way of arriving — or for every guest. The screen’s own line for it is smart pricing that adapts to who’s asking. A strategy is written as a sentence, not a formula, so anyone on your team can read what it does.

What is on the screen

A list of your strategies. Each has a switch that shows whether it is live or paused, Edit, and Archive in its menu. Above the list sit a search, the filters All, Live, Paused and Archived, and New strategy, which offers two ways to add one: Build from scratch opens the editor empty. Or start from a template. A set of field-tested strategies you can take as they are or adjust — Last-Minute Saver, Long Stay Bonus, Off-Peak Filler, Family Saver, Early Booking, Mobile Saver, Member Rate, and, under ✦ AI-Native, Returning Guest Reward, VIP Whisper, Local Spotlight, Late Night Close. The editor has four parts, top to bottom: On the Rooms row, Choose rooms opens a list of the room Hunter sells and your room types — archived room types can’t be chosen — and each room you choose becomes a chip you can remove; Add room adds another, and Use all rooms goes back to every room. The line under the row reads Applies to every room a guest is offered. or Applies only to these rooms. A new strategy applies to every room unless you choose some. Strategies you already had when you added your first room type keep applying to the room Hunter sells, and their Rooms row names it. A condition can be Country, Past stays, Member, Loyalty tier, Average rating, Loyalty points, Time of booking, Day of week, Stay date, Excluded dates, Arrival date, Booking date, Booking window, Nights, Guest count or Device, up to 10 in one strategy. Loyalty tier lists your own tiers, as set on Guest Tiers; Excluded dates takes several date ranges. Beside Add a condition, Every guest is the choice for a strategy with no condition — every channel and every rate plan. The editor offers help on the choice you are making at the point you make it, so you do not have to hold the whole grammar in your head.

What you do here

1

Start from a template unless you know exactly what you want

Select New strategy. A template is a working strategy, and reading one is the fastest way to understand what the editor can express. Use this adds it to your list as it stands; open it with Edit to adjust it.
2

Choose where it applies

Keep All channels and All rate plans — and All rooms, once you have room types — or choose the channels, rate plans and rooms this strategy is for.
3

Add conditions one at a time and read the sentence back

Every condition you add narrows who the strategy reaches. Read the Live preview out loud — if it does not describe a guest you recognise, it will not fire the way you expect. For a strategy meant for everyone, choose Every guest instead.
4

Set the action last

Decide who first, how much second. It is the order the sentence reads in, and it stops you tuning a number for a guest you have not defined.
5

Select Create strategy

Save changes when you are editing one. The button is unavailable until the strategy has a condition, channels or rate plans chosen under Where it applies, or Every guest.
6

Pause it while you are still deciding

A new strategy is live as soon as it is added, from a template or your own. The switch on its row pauses it and turns it back on. Archive moves it to Archived, where Restore brings it back paused. While an active campaign uses a strategy, Archive is refused until you remove the strategy from that campaign.
The Minimum price is the floor — you set it in Capacity & pricing on the room’s page. Before you have several strategies live at once, be sure you would accept the price at the bottom of the range they can produce.

What happens next

A live strategy applies to new quotes from then on, for the guests, channels, rate plans and rooms it describes; one set to Every guest has no condition and covers every channel and every rate plan. Pausing or archiving it takes it out of new quotes. The drawer on Reservations shows which strategies applied to an individual booking, which is where to look when a price is questioned. If a strategy or the Minimum price stops nights from selling, Rooms names them. How they are performing as a group is on Performance.