> ## Documentation Index
> Fetch the complete documentation index at: https://docs.recepai.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Audiences

> Groups of guests, built from what you already know about them.

**Audiences** is where you decide who a message goes to. You build a group out of conditions, and the screen tells you how many guests match while you build it.

***

## What is on the screen

A list of your audiences, and an editor for building one.

**Conditions** are added a row at a time, each one a fact about the guest: whether they are **in-house now**, whether they have **stayed with children**, their **nationality**, an **upcoming reservation**, a **booking they left unfinished**, a **tag** you keep on them, and whether they have **agreed to e-mail or WhatsApp**.

**The count sits beside them, and it is two numbers, not one:**

|                  |                                                                                           |
| ---------------- | ----------------------------------------------------------------------------------------- |
| **Guests match** | How many people fit the conditions                                                        |
| **Reachable**    | How many of those you can actually message — broken out by **e-mail** and by **WhatsApp** |

<Warning>
  **Matching is not reachability.** A guest can fit your conditions perfectly and still be unreachable — no address on file, or no agreement to be contacted on that channel. The second number is the one a send is measured against.
</Warning>

Where the count cannot be produced, the screen says **it could not look** rather than showing a zero.

***

## What you do here

<Steps>
  <Step title="Start with one condition and watch the number">
    An empty audience counts nothing. Add one condition, read the count, then narrow.
  </Step>

  <Step title="Read the reachable figure, not the match figure">
    "Matches 400" and "reachable by e-mail: 30" are the same audience. The second is what will happen.
  </Step>

  <Step title="Name it for the message it is for">
    "Families arriving next month" is a name your colleague can act on; "Audience 3" is not.
  </Step>
</Steps>

***

## What happens next

A saved audience becomes selectable when you write a [broadcast](/front-desk/marketing/broadcasts). The count is recalculated at that point and again as the message goes out — an audience is a rule, not a frozen list, so who is in it changes as your guests do.

Whether a guest is reachable at all is decided by [Consent](/front-desk/marketing/consent).